Lifestyles

Changing lifestyles to reclaim nature. Baseline analysis report on the Food, Textile, Tourism and Leisure sectors: indicators, barriers and opportunities.

Project information

Biodiversity Foundation

Industry

Public administration

In collaboration with

The Circular Project (textil, Sharam Yalda)
CEIGRAM (food, Ivanka and Eduardo)

Status

Finished February 2022

Problem definition

The Biodiversity Foundation, in the context of the NextGenerationEU’s Transformation and Resilience plans, has set itself the ambitious goal of promoting the “Lifestyles” project to. to make 15% of the Spanish population more aware and have initiated a change of habits necessary for the ecological transition, through reconnection with nature and its links to health.

Wantedreducing society’s ecological impact and restoring the country’s biodiversitythrough a series of actions in four key sectors: food, textiles, leisure and tourism.

For the development of this project, the Biodiversity Foundation commissioned ICATALIST to develop a battery of indicators for the four sectors.

Solution

We have approached the complexity of lifestyles from a systemic/holistic perspective, covering both supply and demand, as well as psychosocial variables, behaviours, governance choices etc.

We have also developed an indirect survey technology (“social probe”), to know the habits of the Spanish society in real time, in order to support the deployment of the project’s actions in each region of the country.

Concrete measures

  • Analysis report

  • Database

  • Social probe

  • Recommendations for easily scalable and effective pilots, as well as barriers and opportunities for the next steps that Fundación Biodiversidad wants to take.

Problem definition

The Biodiversity Foundation, in the context of the NextGenerationEU’s Transformation and Resilience plans, has set itself the ambitious goal of promoting the “Lifestyles” project to. to make 15% of the Spanish population more aware and have initiated a change of habits necessary for the ecological transition, through reconnection with nature and its links to health.

Wantedreducing society’s ecological impact and restoring the country’s biodiversitythrough a series of actions in four key sectors: food, textiles, leisure and tourism.

For the development of this project, the Biodiversity Foundation commissioned ICATALIST to develop a battery of indicators for the four sectors.

Solution

We have approached the complexity of lifestyles from a systemic/holistic perspective, covering both supply and demand, as well as psychosocial variables, behaviours, governance choices etc.

We have also developed an indirect survey technology (“social probe”), to know the habits of the Spanish society in real time, in order to support the deployment of the project’s actions in each region of the country.

Concrete measures

  • Analysis report

  • Database

  • Social probe

  • Recommendations for easily scalable and effective pilots, as well as barriers and opportunities for the next steps that Fundación Biodiversidad wants to take.

Project information

Biodiversity Foundation

Industry

Public administration

In collaboration with

The Circular Project (textil, Sharam Yalda)
CEIGRAM (food, Ivanka and Eduardo)

Status

Finished February 2022

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